Over the last three years the Kickstart programme has helped councils and bus operators introduce 43 new or enhanced bus services. This resulted in increases in local bus use and improved the quality of bus services for local communities. For example in Yorkshire and the Humber:
North East Lincolnshire received around £523,000 to reinvigorate the Grimsby and Cleethorpes bus services. The service takes in the main housing areas as a circular route, uses new low-floor buses with increased frequency and employs a high profile marketing campaign to encourage modal shift
