The campaign starts by encouraging motorists to 'Drive Smarter', in a way that improves fuel consumption and therefore reduces carbon emissions. The campaign's website gives motorists 'top tips' on how to 'Drive Smarter' and offers the chance to put the tips into action in a new online game.
If all drivers in Yorkshire and The Humber followed the Smarter Driving tips, CO2 emissions from cars could be reduced by 8% - or around 430,000 tonnes of CO2 a year, saving motorists over £160million a year in fuel costs.
The new website will also host a 'Savings Calculator' to help individuals calculate how much money they could save personally if they tried Smarter Driving. This is done by entering the annual mileage, price of a litre of fuel and the miles per gallon the motorist averages in their car.
