The research shows that 47 per cent of people know about the service provided by their local police - compared to 74 per cent from their GP and 62 per cent from their local council.
The new radio, print, poster and digital adverts campaign aims to highlight the public's entitlement to a set of promises - the Policing Pledge - that every police force has have signed up to. The Pledge, which was rolled out nationally in December 2008, is a new and clear deal for what the public can expect from the police.
The Pledge gives the public a clear deal on they can expect from the police including:
- an unprecedented say over how their communities are policed;
- the opportunity to hold the police to account, ensuring they get the servioce they want; and
- confidence the police are delivering the same set of national standards through local priorities.
Home Secretary Jacqui Smith said:
"I am determined to give people a louder voice about how crime is tackled in their communities so we can continue to drive down crime and drive up public confidence.
"The public are our strongest weapon in tackling crime and the Policing Pledge is a clear deal about what they can expect from the police. I passionately believe that building confidence by giving you more local crime information, listening to your concerns and making your priorities our priorities we will drive up the quality of policing for communities everywhere."
