The Road Safety Partnerships Grant scheme will fund a joint project between Bristol City Council and the University of West of England to evaluate the effectiveness of social marketing targeted towards young drivers in deprived areas.
Jim Fitzpatrick said:
"Britain has some of the safest roads in the world and in 2007 the number of people killed on the roads fell below 3,000 for the first time since records began in 1926.
"But if we are to continue to cut this terrible toll we need to find innovative ways to tackle the road safety problems we face. This extra funding will support local authorities using the latest techniques, which in turn will help to spread good practice around the country and make our roads safer for everyone.
"I look forward to seeing the results of this exciting project in Bristol."
Eight local authorities will use the funding to tackle road safety problems in their areas using new techniques, then share evidence with other authorities and agencies. The money is in addition to the £110m given to local authorities each year to spend on road safety and local transport capital funding support of about £1.3bn per year. For more information visit the DfT website on the link below.
