The six month challenge period starts on 15 October and ends on 31 March 2009. Throughout this time Everyclick will keep a tally of how much is being raised for each charity via their supporters’ online fundraising. Five charities within each category will then be shortlisted based upon the amount of money raised through Everyclick during the competition period as a proportion of each charities declared income and the amount raised per supporter.
The finalists will then be judged by a panel of independent sector experts who will select three category winners and an overall winner who will receive the prize of a free national outdoor advertising campaign. The panel will judge the entrants on money raised and the innovative and imaginative ways they have encouraged their supporters to use Everyclick.
The 2009 competition is being launched to coincide with the 2008 winner’s advertising campaign. In June, Diabetes UK was crowned Everyclick Charities Challenge champion, and the charity has been quick to implement its poster campaign, “Measure Up”, which raises awareness of diabetes risk factors and encourages the public to take a diabetes test. This campaign is running at 1,500 Clear Channel Outdoor poster sites across the country now. It will be viewed an estimated 192 million times through the duration of the campaign.
Douglas Smallwood, CEO of the 2008 Everyclick Charities Challenge Winner, Diabetes UK said:
“The Charities Challenge has provided us with a great opportunity to re-launch our popular Measure Up campaign, which has proven very effective in changing the public’s attitude towards Type 2 diabetes. Shockingly, Type 2 diabetes can go undiagnosed for up to 12 years. Measure Up highlights the serious consequences if the condition is left untreated and prompts people with at least two risk factors to get themselves tested for Type 2 diabetes. Continued promotion of these vital messages is important and the Everyclick Charities Challenge provides the perfect platform to do this.”
Polly Gowers, Founder of Everyclick said:
“This is one of the largest and most exciting competitions available to UK charities, offering them a chance to win an unprecedented amount of national exposure, engage supporters and source an additional revenue stream. We want charities of all sizes to rise to the challenge and encourage their staff, corporate partners, donors and fundraisers to use Everyclick’s growing range of online fundraising tools as an additional and sustainable revenue stream.
“Charities Challenge is a way for us to encourage and promote innovative marketing in the Third Sector, and at the same time it reflects Everyclick’s drive to get the general public to incorporate fundraising into their everyday lives. In its first year, the Charities Challenge saw over 550 charities compete to win this superb prize, and we are looking forward to more entries this year.”
Commenting on the competition, Pip Hainsworth, Marketing Director of Clear Channel Outdoor said:
“Outdoor advertising is one of the most effective methods of getting messages to the public, especially as people spend 50 per cent more time out of home now than ten years ago. We are proud of our partnership with Everyclick and delighted to be able to help with this worthwhile initiative. Diabetes UK impressed us this year with their innovation and drive to get their supporters on board to win the competition.”
The winner of each category will receive free advertising on Everyclick. The winners will be announced in May 2009. To see the winning entry from Diabetes UK last year, please visit - http://www.everyclick.com/diabetesuk
