The deal will enable Think! to continue to build a relationship with motorcyclists and provides an excellent opportunity to highlight road safety messages including the promotion of advanced riding skills assessment.
Bikers account for almost one in five road deaths but account for only one percent of total road traffic. In many of these accidents no other vehicles are involved. The sponsorship deal will use the strapline "THINK! Keep racing for the Track".
David Jamieson said:
"Sports bike riding is growing in popularity with many bikers riding for the sheer fun of it. But all too often it can have tragic consequences. Recreational riders need to be aware of the risks involved and what they can do to minimise the dangers they face."
"The Think! campaign's support for the British Superbikes Championship allows us to continue to engage with motorcyclists and get important safety messages across directly to those at risk. "
British Superbikes Championships
The Championship comprises 13 races between March and October at locations throughout the UK. In 2005 British Superbikes races will be held at:
Round 1 - 28 March Brands Hatch Indy
Round 2 - 10 April Thruxton
Round 3 - 24 April Mallory Park
Round 4 - 2 May Oulton Park
Round 5 - 15 May Mondello Park
Round 6 - 5 June Croft
Round 7 - 26 June Knockhill
Round 8 - 10 July Snetterton
Round 9 - 21 Aug Silverstone
Round 10 - 29 Aug Cadwell Park
Round 11 - 11 Sept Oulton Park
Round 12 - 25 Sept Donington Park
Round 13 - 9 Oct Brands Hatch GP
